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Fresh off its reorganization and university brand launch, the Institutional Marketing and Communications team at Central has hit gold.
Gold, silver, and bronze to be exact.
The Educational Advertising Awards announced the winners of its 39th annual competition earlier this month, and Team Central took home four Gold Awards; one Silver Award; and three Bronze Awards. The team also earned Merit Awards in three additional categories. (Please see list below.)
The awards recognize educational marketing and advertising materials that reflect exceptional quality, creativity, and message effectiveness.
“We are very proud of our team! The integration of our Marketing and Communications teams this past year has allowed us to set a foundation that fosters creativity and collaboration,” says Associate Vice President of Communications and Media Jodi Latina.
Judges for the Educational Advertising Awards consist of a national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals.
This year, the Educational Advertising Awards received more than 2,000 entries across 57 categories from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries.
Among the winners, 480 institutions earned Gold Awards; 278 earned Silver Awards; and 179 institutions earned Bronze Awards.
Gold Awards
- Logo/Letterhead Design
- Special Event Campaign – Undergraduate and transfer student orientation
- Total Recruitment Package
- Website Refresh
Silver Award
- Newsletter – Alumni E-news
Bronze Awards
- Direct Mail
- Special Event Materials - Orientation Schedules and Map
- Student Viewbook - We Are Central
Merit Awards
- Other Social Media Content - Coverage of Stanley the duck
- Special Video
- Total Advertising Campaign – We Are Central