Professor
Marketing
Professor
Marketing
Office
R.C. Vance Academic Center
404
Biography
Mark D. Cistulli holds a Ph.D. and an M.B.A. from the University of Connecticut as well as a B.A. in Sociology from Boston College. He is an active teaching professor in the Marketing Department at Central Connecticut State University. Dr. Cistulli’s academic interests include advertising and promotion, marketing communication, and business communication. He is published in several peer-reviewed academic journals on these subjects. In 2018, he was awarded the Faculty Teaching Award for Higher Education from the Connecticut State Colleges and Universities Board of Regents.
Education
Areas of Expertise
Advertising and Promotion; Business Communication; Organizational Communication
Publications, Research & Presentations
Recent Publications:
Snyder, J. L., & Cistulli, M. D. (2023). The Impact of Insult Ad Reads on Podcast Listeners. Atlantic Marketing Journal, 12(1), 7.
Jason L. Snyder, Mark D. Cistulli, Cathleen D. Donahue & Alana S. Ledford (2023) Student perceptions of open educational resource textbooks and their impact on perceptions of the instructor, learning, and out-of-classroom communication, Journal of Education for Business, DOI: 10.1080/08832323.2023.2260930
Cistulli, M.D. and Snyder, J.L. (2023). Privacy in Social Media Friendships with Direct Supervisors: A Psychological Contract Perspective. International Journal of Business Communication. https://doi.org/10.1177/2329488419856072
Cistulli, M.D. and Snyder, J.L. (2021). Student-Professor Social Media Relationships: An Exploratory Study of Privacy and Trust. Business and Professional Communication Quarterly. 85, (1), 35-51. https://doi.org/10.1177/23294906221077265
Snyder, J.L. and Cistulli, M.D. (2021). Application of In-Group Identification to Organizations: A Study of the Impact of Self-Investment and Self-Definition on Key Organizational Outcomes. International Journal of Business Communication. 54, (4), 463-489. https://doi.org/10.1177/2329488418777039
Snyder, J.L. and Cistulli, M.D. (2020). Social media efficacy and workplace relationships. Corporate Communication: An International Journal. 25, (3), 463-476.
Cistulli, M.D. and Snyder, J.L. (2018). Communication and Education: Effects of Parental Influences on a Child’s Career Choice. Business Communication Research and Practice, 1, (2), 77-84.
Snyder, J. L., & Cistulli, M. D. (2018). Application of In-Group Identification to Organizations: A Study of the Impact of Self-Investment and Self-Definition on Key Organizational Outcomes. International Journal of Business Communication, 2329488418777039.
Awards & Grants
2023 CCSU Excellence in Teaching Award Semi-Finalist
2022 CCSU Excellence in Teaching Award Semi-Finalist
2021 CCSU Excellence in Teaching Award Semi-Finalist
2018 Board of Regents Excellence in Teaching Award – System-wide award recognizing excellence in teaching or research, creative, or scholarly work by members of the CSCU faculty
2015 CCSU School of Business Hall of Honor Silver Award for Scholarly Publication
2014 CCSU School of Business Hall of Honor Dean’s Appreciation Award for MBA Program Development
Memberships & Affiliations
American Marketing Association (AMA)
Association for Business Communication (ABC)
Courses Taught
Advertising and Promotion
Consumer Behavior
Managerial Communication
Customer Experience (Graduate)