Assistant Professor
Marketing
Contact
x.ling@ccsu.edu
Office
R.C. Vance Academic Center
457
Biography

Dr. Xiao Ling received his Ph.D. in Business Administration from McMaster University. He joined Central as an Assistant Professor in August 2022, following a term as a Visiting Assistant Professor at Northeastern University.

His primary research interests include marketing strategy, retail pricing, and marketing analytics. He is specifically interested in dynamic pricing with small price adjustments and price rigidity in the retail grocery sector. He leverages big data and quantitative methods in his research.

His teaching interest focuses on (but not limited to) quantitative and analytics courses at both undergraduate and graduate level.

He also serves as the advisor for the Marketing Club at Central.

Courses Taught

MKT-482 Marketing Analytics

MKT-305 Consumer Behavior

MKT-295 Marketing Fundamentals

BUS-250 Business Analytics

BUS-538 Business Quantitative Analytics