Marketing

Contact Information

Jason Snyder
Professor, Department Chair
Marketing
R.C. Vance Academic Center
417
860.832.3207
snyderjal@ccsu.edu

Give to Marketing

American Marketing Association

Internships

Gaining practical experience through internships is a pivotal step in bridging academic learning with real-world marketing applications. The Marketing Department internship program provides the opportunity to blend work experience with academic work. Embarking on a marketing internship not only enriches your educational experience but also positions you for success in your future career endeavors.

Pursue a Marketing Internship to Gain:

  • Practical Experience: Apply classroom theories to real-world marketing challenges.
  • Professional Networking: Build connections with industry professionals.
  • Skill Development: Enhance competencies in areas such as market research, digital marketing, and strategic planning.
  • Resume Building: Strengthen your resume with relevant experience, increasing your competitiveness in the job market.

A Marketing Internship Qualifies for Academic Credit When It Is...

  • A structured work experience related to a student’s major and/or career goal
  • Supervised by a professional in the field
  • One or more academic terms in length (Summer, Spring, Fall)
  • An experience that is mutually agreed upon by the student and faculty sponsor, who can be any full-time faculty member in the department
  • A minimum of 180 hours of work during a single term
  • Documented by the internship supervisor in writing to the faculty sponsor

The Marketing Internship Course (MKT 497)

MKT 497 offers an opportunity for students to use marketing knowledge and skills while gaining professional experience in a Connecticut business, government agency or non-profit organization. Majors with an overall GPA of 2.50 or better only.

Prerequisites: MKT 295 (C- or higher); and permission of the department chair and the Dean of the School of Business. 

The Process for Getting Academic Credit for An Internship Is...

  1. The student finds a placement that interests them.
  2. The student finds a faculty sponsor (any full-time member of the department).
  3. The student and faculty sponsor develop an academic work plan for the term.
  4. The student must provide a job description or the internship supervisor’s contact information and supply written documentation that demonstrates the placement meets the criteria described above (nature of the work, start/end dates, hours of work per week, etc.).
  5. The faculty sponsor should review the job description or contact the internship supervisor to discuss the placement.
  6. The student and faculty sponsor should complete the Independent Study/Internship Course Registration Form and attach the internship documentation and the academic work plan.
  7. The student should gather the signatures of the faculty sponsor and the dean.
  8. Once approved, the student may register for MKT 497.
  9. The above steps should be completed before the student begins working. No credit will be given for prior work experiences.