These essential branding resources ensure consistent and professional representation of Central Connecticut State University across all platforms. These guidelines support clear communication and alignment with the university’s identity, mission, and values.
The following resources are available:
Brand Manual - Standards for the proper use of Central’s logo, colors, typography, and other branding elements.
Branding Tips & Scripts - A quick guide on how to be a Central brand ambassador
Website Guidelines - Recommendations for creating accessible, user-friendly, and on-brand web content.
Digital Signage Guidelines - Best practices for designing effective and engaging on-campus digital displays.
Social Media Guidelines - Guidance for managing Central-affiliated social media accounts.
Media Release Guidelines - Instructions for distributing official news and updates to external audiences.
Equipment Distribution - The Media Center equipment distribution office offers the use of digital video camcorders (mini DV tape and tapeless memory card), tripods, digital still cameras (point and shoot), digital voice recorders and cd/cassette boom boxes.
These guidelines ensure consistency and professionalism in all university communications.