This is an unofficial description for this program. For official information check the Academic Catalog.
A minor is not required with this major.
School of Business Admission Requirements
Requirements
Common Business Core:
AC 211 Introduction to Financial Accounting 3 Credits
AC 212 Introduction to Managerial Accounting 3 Credits
BUS 480 Capstone Seminar 0 Credits
FIN 295 Managerial Finance 3 Credits
LAW 250 The Legal and Ethical Environment of Business 3 Credits
MC 207 Managerial Communication I 3 Credits
MGT 295 Fundamentals of Management and Organizational Behavior 3 Credits
MGT 480 Strategic Management 3 Credits
MIS 201 Introduction to Management Information Systems 3 Credits
Marketing Core:
Directed Marketing Electives:
Directed electives are selected with and approved by an advisor.
MKT 306 Advertising and Promotion 3 Credits
MKT 321 International Marketing 3 Credits
MKT 350 Social Media Marketing 3 Credits
MKT 359 Special Events Marketing 3 Credits
MKT 360 Brand Marketing 3 Credits
MKT 375 Services Marketing 3 Credits
MKT 390 Product Development & Management 3 Credits
MKT 481 Consultative Selling Techniques 3 Credits
MKT 482 Marketing Analytics 3 Credits
MKT 494 Independent Study in Marketing 1-6 Credits
Business Electives:
Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.
Accelerate Central B.S.- Marketing / M.B.A. Program
Eligibility
Students typically apply during their junior year of study and must meet the requirements specified below:
1. Have at least a 3.3 cumulative grade point average.
2. Completed 60 earned credit hours by the end of the Fall semester of their junior year. At least 30 credits must have been earned at CCSU.
3. Admission to School of Business Marketing major.
4. Meet the M.B.A. program admission criteria.
Eligible students can apply for admission to the Accelerate Central B.S. Marketing / M.B.A. Program during their junior year of study. Selected students may be able to complete a B.S. in Marketing and a M.B.A. in as few as five years on a full-time basis.
For students who are officially admitted to the Accelerate Central B.S. Marketing / M.B.A. Program, two three (3)-credit graduate Marketing courses will replace two three (3)-credit undergraduate Marketing courses. In addition, up to two three (3)-credit graduate courses may be taken before matriculation as a graduate student; these 2 courses will be excluded from the student’s B.S. program and transferred into the student’s M.B.A. program.
Students who are accepted into Accelerate Central B.S. Marketing / M.B.A. Program will officially matriculate into the School of Graduate Studies the semester immediately following conferral of their Bachelor's degree, even if they have already taken graduate-level courses while completing their Bachelor's degree. Students wishing to defer their graduate studies must notify Graduate Recruitment & Admissions of this decision prior to the start of the term following the conferral of their Bachelor's degree.
How to Apply
Students will submit Change of Major form, a current resume, and one recommendation letter from a CCSU Marketing professor to their undergraduate advisor by March 1st of their junior year. The documents will go through the proper parties for review and approval, including the Graduate Program Director. Once the form has been approved by all required parties, the Registrar’s Office will change the student’s undergraduate curriculum to note the Accelerate Central program.
It is highly recommended to apply early for admission to this program to receive dedicated advising.