Central to Crafting Persuasive Messaging.
Central’s BA in Strategic Communication teaches how to analyze, craft, and deliver meaningful messages across all types of media, context, and channels. The program focuses on developing and strengthening interpersonal, organizational, problem-solving, speaking, and writing skills.
Students examine organizational communication and public relations case studies, work on campaigns, and undertake projects.
Program Features
- Attend full- or part-time
- Classes on-campus or in hybrid format
- Small class sizes
- Engaged, diverse faculty who are experts in their field
- Study abroad opportunities
- Internships in government, nonprofits, and private businesses
- Minor in Strategic Communication is also available
- Financial aid and scholarships available
- Free on-campus child care available
Program Options
Develops skills and knowledge for careers in employee communication, human resources, community relations, event planning, and training/development in corporate, nonprofit, and civic organizations. Students learn to identify needs and develop effective strategies to enhance organizational productivity and culture.
Develops the theoretical knowledge and the practical experience needed for a career in promotions and public relations. Students learn to implement strategic communication campaigns and public relations initiatives for organizations in the government, private, and nonprofit sectors.