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The Institutional Marketing and Communications team at Central Connecticut State University struck gold in this year’s Educational Advertising Awards competition.
The Educational Advertising Awards is a national competition that honors excellence in advertising and marketing materials within the educational sector. Central’s team earned nine awards multiple categories for exceptional work, including a Gold Award for its podcast titled “The Sophomore Tea.” (Please see list below.)
Launched in partnership with faculty in the fall 2023 semester, “The Sophomore Tea” is a student-led podcast produced by the campus Media Center, that offers insights about the challenges students encounter during their sophomore year of college.
“I am very proud of the creativity and willingness to expand the scope of media relations at Central,” says Associate Vice President of Communications and Media Jodi Latina. “The partnership between the MarComm office and the Student Affairs office to enhance sophomore retention is inspiring. We are allowing students to fully see their potential and foster an authentic conversation that shows the real struggles of being a student and how to overcome challenges and succeed.”
Central’s work stood out among more than 2,000 entries representing more than 1,000 college, universities, and secondary schools from all 50 states and numerous foreign countries. Judges for the Educational Advertising Awards consist of a national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals.
Associate Vice President of Promotions and Marketing Christine Castonguay noted, “This past year, Central proudly celebrated its 175th anniversary. To honor this milestone, our creative team developed a special campaign and commemorative logo, unifying all events and materials. It was a unique opportunity for the university to come together and reflect on all that has been accomplished."
Central earned the following awards:
Gold Award
Podcasts: The Sophomore Tea
Silver Award
175th Banners & Pole Banners Installation
Bronze Awards
175th Anniversary Special Events Campaign
Direct Mail: Junior Search Piece
Merit Awards
Publication/External: 175th anniversary magazine
Direct Mail: Financial Aid Packet
Student Viewbook
Total Advertising Campaign
Total Recruitment Package